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Digital Advertising Specialist

Compulse Integrated Marketing, the creative agency arm of Sinclair Broadcast Group, is looking for a Paid Media Specialist to efficiently manage in-house services and products including Paid Search, Youtube and Paid Social Media campaigns. This candidate must be proactive, positive and result-driven. They should enjoy a fast paced, team environment and be ready to stay aligned with agency and client?s needs in an accurate, creative and timely manner. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and Over-The-Top (OTT) broadcasting to audiences all over the country!


Day-to-day Responsibilities of the Digital Advertising Specialist:




  • Manage day-to-day digital media campaigns ranging from paid-media to paid-search campaigns including collaborating on campaign strategy, Ad copy creation and bid optimization


  • Work directly with account management and other internal teams to help plan, implement and improve performance of campaigns to ensure client goals are met


  • Assist account managers and digital sales managers with reports and provide benchmarks and recommendations/insights into campaign performance


  • Assist with paid search and paid social media campaign RFPs: especially as they pertain to media-planning and quote assessment


  • Work directly clients and vendors to foster relationships and create future opportunities



Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to?more television stations than anyone and?has affiliations with all major networks.? Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. ?Whether you are an industry veteran or a just starting out, you can find it at Sinclair! ?We are advancing the world of Broadcasting and we want YOU to join our winning team!


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


The ideal candidate for this position will be:




  • Passionate and up-to-date on Digital Marketing trends


  • Enthusiastic about new learning opportunities


  • Comfortable managing multiple campaigns simultaneously


  • Organized, and excel at multi-tasking


  • Talented problem-solver & creative-thinker


  • Proficient in Microsoft Suite Programs, especially PowerPoint


  • A strong writer & communicator


  • Client-focused


  • Confident and familiar with purchasing digital, online advertisement space and managing different campaigns based on different KPIs



To be considered for this position the candidate will meet or exceed the below requirements:




  • 1-2 year(s) experience at a digital marketing agency or publisher


  • 1-2 year(s) Adwords and paid social media experience


  • Google Adwords certified


  • Savvy with various analytical metrics and the impact on outlined KPIs


  • Bachelor?s Degree or equivalent work experience


  • Facebook and/or other media certifications are helpful, but not required


  • Knowledge of HTML code is helpful, but not required





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