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Data Analyst

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to?more television stations than anyone and?has affiliations with all major networks.?Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country!? Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. ?Whether you are an industry veteran or a just starting out, you can find it at Sinclair! ?We are advancing the world of Broadcasting and we want YOU to join our winning team!


?Sinclair Broadcast Group is looking for a Data Analyst to collect, monitor, and interpret digital marketing performance data.? Additionally, we need someone who can read trends and contextualize quantitative performance data, assisting in client retention efforts through proactive communication to business stakeholders.? The ideal candidate will be knowledgeable in all facets of digital marketing and will have a solid foundational understanding of relevant success metrics and audience measurement tools.? We?re looking for an entrepreneurial analytics expert and creative thinker to connect the dots, adding value to our client relationships.? If you have experience finding stories within the numbers, we?re interested in talking to you.


Specific Duties include:




  • Find, interpret and distribute performance trends to internal business partners


  • Analyze Sinclair audience data and provide meaningful analysis


  • Develop standardized post sale performance benchmarking & scoring system


  • Collaborate with Research/Marketing Manager on VIP business reviews and case studies


  • Uncover and present leading-edge industry KPI?s and incorporate into reporting system


  • Contextualize post sale dashboard analytics


  • Provide actionable insights



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Desired Skills/Experience:




  • High level of proficiency working with Google Analytics, Nielsen Media Research, and Comscore/Rentrak data


  • Intimate understanding of general digital marketing performance metrics


  • Expert level proficiency in all MS Office products, particularly MS Word, Excel and PowerPoint


  • Excellent writer and presenter with ability to communicate effectively to large groups


  • Must be comfortable training staff on new software, measurement techniques, ratings or research developments


  • Must be diligent, pay strict attention to detail and be a self-starter


  • Must be able to work unsupervised and still maintain a very high level of accountability


  • Proactive nature is a must


  • Expert in data driven storytelling


  • Understanding of auto dealership business



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Qualifications:




  • Bachelor?s Degree in Marketing, English or Statistics or equivalent experience


  • 3-5 Years of experience working inside a mid- to large-size meter-diary or LPM market


  • Expert level background and knowledge base in digital marketing including competitive media, category level performance trends, qualitative/quantitative measurement


  • Excellent communication, presentation, planning, analytical, and problem-solving skills



?Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


 

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