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Senior Director, Yield and Inventory Management (10106)

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!
Sinclair Broadcast Group is seeking a Sr Director, Yield and Inventory Management. This is a highly impactful role that is responsible for maximizing the Company's sales revenue and the utilization of all its inventory across all revenue streams. You will play a key part in measuring and optimizing the business including analysis of revenue, pricing and inventory management. You will be responsible for working with all levels of management, including but not limited to Senior Executives, Directors, and Managers in a reporting and analytics role to optimize the business performance of our Sales organization.
Job Duties:
Manage the setting of rate cards and placing inventory to maximize revenue and returns
Manage a staff of analysts
Work closely with local TV stations, network, national and other executives who manage sales
Partner with Sinclair's Advertising Support Operations
Proactively manage ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities
Analyze the impact of market trends, identify and implement new opportunities to drive profitability, mitigate business risks, provide financial and analytics support to CRO and other executives and perform general ad-hoc business & financial projects.
Evaluate sales data and provide recommendations
Oversee sales budgets for local, national and networks
Ability to make recommendations for pricing inventory
Use Sales programs and Business Intelligence tools to increase revenue
Required Skills
Requirements:
Experience with data warehouses and Base CRM a plus
Critical Analytical thinking
Understanding of pricing and sales planning economics
Bachelors in any business discipline and 5+ years of related experience, sales experience a plus
Comfortable building and presenting multi-million-dollar value propositions in partnership with other functions
Strong interpersonal skills to lead a team and present to executive management
Strong proficiency in Microsoft Office tools such as PowerPoint and Excel
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!



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